Jenny Nijenhuis

  • South Africa (b. 1969 in Johannesburg)
  • Currently in Johannesburg, South Africa.


In 2011 I started actively exploring the concept of identity, how this is developed through society and how we come to an understanding of “who I am”.

Our societal structure dictates the rules by which we live, what we are free to say and what is considered acceptable in terms of belief, politics, ethics and action. From birth each of us is influenced by and raised according to regional laws, group belief, and what is deemed to be acceptable moral conduct and ethical behaviour. As a result, individual moral code and understanding of what is right and wrong, acceptable or not, is coloured by group mentality.

Your voice is influenced by these boundaries before you are even able to speak. In this sense free speech and free thought do not exist. We are not free, in our speech, our thinking, our religion or for that matter, anything which is governed "free" by law precisely because there are laws that govern freedom.

In addition, we carry our own personal internal concern over opinion, the reaction of others and negative repercussion.

According to Carl Jung, at the core of the human psyche there exists an unconscious aspect which consists of a personal unconscious (relating to your own life), and a collective unconscious (comprising symbols which are shared by all humanity). These symbols, or archetypes, allow humans to perceive and relate to the world in specific ways. (Rudman, 2005, pg 6)

An archetype is a collectively assumed symbol, expression, or way of behaving, a prototype upon which others are modelled. Jung proposed the existence of universal prototypes of ideas that channel experiences and emotions which result in recognisable and typical patterns of behaviour. Some recurring archetypes include: mother; hero; child; trickster; scarecrow.

At any given time, each of us is likely to be operating under at least one of the archetypal patterns of behaviour, a character carefully put on for the known behavioural outcome. When the conscious mind chooses to ignore these archetypal behaviour patterns we become caught up in the belief that we are what we are merely experiencing - this provides a skewed sense of individual identity.

In a world dominated by ego, science, material and economic excess, we have become a nation of television addicted, pill popping, self-indulgent narcissists. So cut off from our unconscious that we “experience a false sense of mastery over… nature – to the point of proclaiming ourselves as god”. (Coward, 1985, pg17)

This course of enquiry has led me to an exploration of archetypes and their innate characteristics through figurative sculptural work in attempts to expose the state of the human condition. This has resulted in many questions:

“Are we living in a programmed paradigm which has been created for us?”

“Is there more than one reality?”

“Is life simply illusory at a sensory level?”

“Are we merely caught up in archetypal ego play?”

Coward H. (1985) Jung and Eastern Thought, Albany, USA: State University of New York 
Rudman P.D. (2005) The Archetype and the Collective Unconscious in the Jungian System, Leicester, England


Jenny Nijenhuis was born in Johannesburg, South Africa. She obtained a BA Fine Art (Hons) from the University of the Witwatersrand (Wits) in 1993, a PR & Communications qualification in 2000 and completed a Strategic Marketing Management programme at Wits Graduate School of Business Administration in 2003. 

After working in corporate marketing and communications Nijenhuis established Geneology in 2005. In 2011 Nijenhuis scaled down her involvement in Geneology to set-up a studio and return to making art with a long term vision of becoming a professional artist. 

Nijenhuis has just held her debut solo exhibition at Lizamore & Associates gallery. She was a PPC Imaginarium finalist in 2015. In 2014 she was a finalist for the Lovell Tranyr Art Trophy in Cape Town and she participated in Point of Departure group exhibition at Lizamore & Associates. She exhibited on the CMYK group exhibition at Everard Read CIRCA on Jellicoe in late 2012. 


  • Mischievously melancholic with a gentle violence, Masters of Mis/direction plays with menace. Nondumiso Msimanga, opening speaker for The Masters of Misdirection solo show at Lizamore & Associates gallery - 3 August 2015
    The archetypes are a remodeling of contemporary mythologies with a mature awareness... 
  • Cronus Complex Creative Feel magazine feature  - August 2015
    Since completing her Bachelor of Fine Arts Honours Degree in 1993 Jenny Nijenhuis only began exhibiting...
  • Butkow and Nijenhuis explore various forms of identity construction Lizamore & Associates press release - July 2015
    In August 2015, Lizamore & Associates will host two exhibitions...
  • Lovell Tranyr Trophy Winner - 28 November 2014
    This year’s Lovell Tranyr Art Trophy competition...