Aquamarine

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  Recognizable Landscapes | 2015

The tourist experience is basically a psychotic consensus between what the individual really experiences and (up to a certain point) the accepted conditioned expectations offered by the marketing industry through different media. The symbolic imaginarium of tourist marketing introduces a whole spectre of generic scenes which the viewers are ready to integrate into their memory in the course of its formation. What is interesting is the moment of the formation of the collective of global scenes which replace the authentic experience. By compensating our own impression's lack of intensity, the subjects borrow an increasing amount of suggested, yet never experienced scenes in order to form a psychotic amalgam of the experienced and the inexperienced, which they share with all the subjects who have at a particular moment decided to ''replace'' a part of their authentic memories with – scenes from a prospectus. The artwork Recognizable Landscapes (Aquamarine) questions the recognizability of the authentic. The canvas ad displays an industrial ink jet print of the sun's fragmented shimmer in a swimming pool which covers the whole surface of the canvas. A computer – generated landscape uses reality only as a visual foundation upon which a completely fictional scene is built and offered to the viewer as a recognizable fragment of the perfect summer experience.